How VSP Finds Businesses That Aren't For Sale — Yet.
We reach business owners before any broker or marketplace enters the picture.
Most Acquisition Targets Are Never Listed. VSP Finds Them Anyway.
Owners with $250K–$1M EBITDA aren't marketing their businesses — they're running them. We find them anyway.
By the time we make an introduction, no broker is involved and no other buyer knows the deal exists.
How the Pipeline Is Built
Performance Advertising
Paid campaigns reach owners in your vertical before they've called a broker. Half the mandate retainer funds direct ad spend.
Cold Outreach Sequences
Multi-touch sequences that start conversations about goals — not transactions. Response rates beat traditional broker outreach.
Content Authority
Our "Build in Public" series documents sourcing in real time. Owners who've seen it before the first call are already warm.
Referral & Network Activation
Accountants, attorneys, and lenders refer owners our way. The community's size compounds this over time.
Three Tiers. Three Levels of Access.
Insider Circle
Weekly teasers — industry, EBITDA, region, and why the owner is considering an exit.
Priority Access
Full deal brief 72 hours early — raw financials, call recordings, transcribed seller notes, and warm intro on request.
Exclusive Mandate
Your buy-box is the only target. When a deal qualifies, you're the only buyer who knows it exists.
From Mandate Signing to First LOI — 90 Days
Infrastructure Configuration
Acquisition profile finalized, vertical locked, sourcing configured for your buy-box.
Sourcing Goes Live
Paid campaigns active, outreach deployed, authority content distributed in your vertical.
Qualified Conversations
Owner conversations completed. First triage reports delivered. Briefs structured around your criteria.
LOI Pursuit
IC-ready meetings held. LOI targets identified. Warm intros arranged.
If we don't deliver three qualified deal briefs in 90 days, the retainer pauses until we do.
The Partner Ecosystem
SBA 7(a) Financing
Pre-aligned lenders for lower middle market deals. Capital stack modeling in every brief.
Quality of Earnings
On-demand QofE for rapid financial verification. Institutional-grade diligence for mandate partners.
Operator Placement
Vetted operators for post-close management. Transition support if you need it at close.